Key B2B Content Marketing Statistics: Marketers’ Strategies and Challenges
Highlights
- “71% of B2B buyers consume blog content during their buyer's journey.”
- “B2B marketers prioritize creating engaging content (72%) and creating content that generates leads (63%).”
- “83% of B2B marketers say that producing engaging content is their top challenge.”
- “B2B marketers allocate 28% of their total marketing budget on content marketing.”
- “53% of B2B marketers say blog content creation is their top inbound marketing priority.”
- “B2B buyers consume an average of 13 pieces of content before making a purchase decision.”
- “87% of B2B buyers give more credence to industry influencer content.”
- “60% of B2B marketers repurpose content to create new assets.”
- “90% of top-performing B2B content marketers prioritize the audience's informational needs over their promotional message.”
- “70% of B2B marketers plan to increase their content creation budget.”
- “64% of B2B marketers outsource their content creation.”
- “85% of B2B marketers use email newsletters for content distribution.”
- “LinkedIn is the top social media platform used by B2B marketers for distribution.”
- “71% of B2B marketers use video as a content marketing tactic.”
- “82% of B2B marketers use content marketing to nurture leads and audiences.”
Content Consumption Preferences
- 71% of B2B buyers consume blog content during their buyer's journey.
- B2B buyers consume an average of 13 pieces of content before making a purchase decision.
- 87% of B2B buyers give more credence to industry influencer content.
- 68% of B2B buyers prefer to consume content online rather than in-person meetings.
Our Interpretation
In the world of B2B content marketing, it seems that blogs are the new black and influencers are the new cool kids on the block. With buyers devouring blogs like candy and holding industry influencers in high esteem, it's no wonder that online content reigns supreme over traditional face-to-face meetings. In a digital age where information overload is the norm, it takes an average of 13 content pieces to woo these savvy buyers and seal the deal. So, if you're a B2B marketer, remember: in this game of content, the pen is indeed mightier than the handshake.
Content Creation Strategies
- B2B marketers prioritize creating engaging content (72%) and creating content that generates leads (63%).
- 83% of B2B marketers say that producing engaging content is their top challenge.
- B2B marketers allocate 28% of their total marketing budget on content marketing.
- 53% of B2B marketers say blog content creation is their top inbound marketing priority.
- 60% of B2B marketers repurpose content to create new assets.
- 90% of top-performing B2B content marketers prioritize the audience's informational needs over their promotional message.
- 70% of B2B marketers plan to increase their content creation budget.
- 64% of B2B marketers outsource their content creation.
- 82% of B2B marketers use content marketing to nurture leads and audiences.
- 52% of B2B marketers prioritize creating visual content.
- 68% of B2B marketers have increased their use of audio-visual content compared to the previous year.
- 84% of B2B marketers actively promote and distribute their content.
- B2B marketers spend an average of 26% of their total marketing budget on content marketing.
- 62% of B2B marketers say that content creation is their biggest challenge.
- B2B marketers use an average of 13 different content marketing tactics.
- 77% of B2B marketers use content marketing for brand awareness.
- 53% of B2B marketers say that creating interactive content is their top challenge.
- 70% of B2B marketers create more content than they did a year ago.
- 89% of B2B marketers use content marketing to achieve brand awareness goals.
- 76% of B2B marketers say that creating engaging content is their top priority.
Our Interpretation
In the frenzied world of B2B content marketing, where engaging leads and captivating audiences are the name of the game, statistics paint a colorful picture of the challenges and priorities faced by marketers today. With 72% prioritizing creating engaging content and 63% focusing on lead generation, it's no surprise that 83% struggle with the Herculean task of producing compelling material. Yet, amidst the chaos, a glimmer of hope shines through as 90% of top performers understand that putting the audience's informational needs first is key. From the rising popularity of visual and audio-visual content to the relentless pursuit of brand awareness goals, it's clear that B2B marketers are on a rollercoaster ride of content creation, distribution, and innovation, fueled by a voracious appetite to stay ahead in this ever-evolving digital landscape.
Content Marketing Effectiveness
- B2B marketers who have a documented strategy are more likely to consider themselves successful.
- 93% of B2B marketers say that content marketing generates more leads than traditional marketing strategies.
- 80% of B2B buyers expect brands to personalize content.
- LinkedIn is 277% more effective for lead generation than Facebook and Twitter for B2B marketers.
- 71% of B2B buyers align their buying behavior with valuable content.
- 68% of B2B marketers measure content success based on lead quantity.
- B2B companies with blogs generate 67% more leads per month than those without blogs.
Our Interpretation
In the cutthroat world of B2B content marketing, it seems that having a documented strategy is the golden ticket to success - a fact that 93% of marketers proudly proclaim while casually sipping their morning coffees. With 80% of B2B buyers expecting personalized content like a tailored suit, it's clear that one-size-fits-all marketing is as outdated as fax machines. And let's not forget the powerhouse that is LinkedIn, strutting its stuff as the lead generation empress, leaving Facebook and Twitter trailing in its well-heeled wake. So, dear marketers, take heed: it's time to embrace the power of content like a hug from a long-lost friend, because as the stats show, valuable content is the key that unlocks the hearts (and wallets) of B2B buyers.
Content Types
- 71% of B2B marketers use video as a content marketing tactic.
- 69% of B2B marketers use case studies as part of their content marketing strategy.
- Infographics are the most engaging type of content for 60% of B2B marketers.
- Whitepapers are considered the most effective type of content for 85% of B2B marketers.
- 76% of B2B buyers prefer different content at each stage of their research process.
- 62% of B2B marketers use infographics as part of their content marketing strategy.
Our Interpretation
In a world where B2B marketing strategies are as varied as a buffet spread at a networking event, the stats speak volumes. From the allure of videos capturing attention like a well-dressed executive at a conference to the trusty case studies that stand as a testament to success stories, B2B marketers are unearthing the gold within content strategies. And let's not forget the power of infographics, reigning supreme as the ultimate engagement tool, making data visualization look as appealing as a fancy pie chart. Meanwhile, whitepapers are the unsung heroes of the content world, quietly influencing decisions behind the scenes like a trusted advisor in a boardroom. The key takeaway? B2B buyers are a picky bunch, wanting a tailored content journey like a personalized suit, and savvy marketers know that each stage of the research process deserves its own spotlight. In this content marketing circus, it seems that infographics are the jugglers, case studies are the star performers, videos are the showstoppers, and whitepapers are the wise sages guiding the way to B2B marketing success. So, grab your popcorn, because this show is just getting started.
Marketing Channels
- 85% of B2B marketers use email newsletters for content distribution.
- LinkedIn is the top social media platform used by B2B marketers for distribution.
- 87% of B2B marketers use email as a primary distribution channel for their content.
Our Interpretation
In the sophisticated world of B2B content marketing, email newsletters reign supreme as the trusted steed of choice for 85% of savvy marketers, galloping into the inboxes of decision-makers with precision. Meanwhile, LinkedIn stands tall as the shining knight among social platforms, wielding its clout as the top choice for content distribution. With 87% of marketers deeming email as the primary channel to joust for attention, it's clear that in this modern-day content battlefield, the pen - or keyboard, rather - is indeed mightier than the sword.
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