New B2C Content Marketing statistics: 72% Prefer Video Content for Learning
Highlights
- “72% of consumers prefer video content over text when learning about a product or service.”
Emotional connection with companies
- 70% of consumers say they feel closer to a company as a result of content marketing.
Our Interpretation
In a world where connection is key, content marketing serves as the sweet nectar that brings consumers buzzing closer to companies. With 70% of consumers admitting that content marketing fosters a sense of intimacy with brands, it's clear that in the arena of digital engagement, quality storytelling and captivating content reign supreme. So, dear companies, take note - in the age of fleeting attention spans and endless marketing noise, it's not just about selling a product but about forging a genuine bond through the art of content. Let your stories be the magnet that draws your audience in, one click at a time.
Preference for video content
- 72% of consumers prefer video content over text when learning about a product or service.
Our Interpretation
In a world where attention spans are shorter than a cat video on the internet, it's no surprise that 72% of consumers are saying adios to lengthy text and hola to engaging video content when exploring new products or services. It seems that in the battle of words versus moving pictures, the visuals are clearly winning. So, if you want to capture the hearts and wallets of your audience, it might be time to trade in your prose for some lights, camera, and action.
Product research behavior on the internet
- 78% of internet users conduct product research online.
Our Interpretation
In this digital age, where the internet is the playground for savvy consumers, it comes as no surprise that a whopping 78% of internet users rely on online research before making a purchase. Gone are the days of blind trust in flashy advertisements; today's consumers are armed with knowledge and skepticism in equal measure. For businesses navigating the competitive landscape of B2C marketing, this statistic serves as a gentle reminder that the online realm is where reputations are made or broken, and that a well-crafted content strategy can make all the difference between being a click or a skip away from success.
Relevance of personalized content
- 87% of consumers say that personally relevant content influences how they perceive a brand.
Our Interpretation
In a world oversaturated with marketing messages, it seems consumers have become quite the connoisseurs of content. With a whopping 87% admitting that well-tailored content sways their brand perceptions, it's clear that relevance reigns supreme in the battle for consumer attention. So, to all the marketers out there - remember, when it comes to content, it's not just about being loud, it's about being right. After all, in the court of consumer opinion, relevance rules the day.
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