Bing Search Statistics: Market Share, Revenue, and User Behavior
Highlights
- “Bing holds around 3.61% of the global search engine market share.”
- “Bing processes over 15 billion searches per month.”
- “Bing has a market share of approximately 10.28% in the United States.”
- “Bing Ads reach 63 million searchers that Google can't reach.”
- “Bing powers Yahoo's search engine and also provides search results to AOL.”
- “Bing is the second-largest search engine in the United States, behind Google.”
- “Bing has a voice search market share of about 33% globally.”
- “Bing generates over $7.6 billion in annual ad revenue.”
- “Bing Images account for over 16% of conducted searches.”
- “Bing powers search results for Siri on Apple devices.”
- “Bing users are more likely to click on paid ads compared to users on other search engines.”
- “Bing has a 22.9% search market share in the UK.”
- “Bing accounts for about 11% of total US search engine market share on desktop.”
- “Microsoft Advertising (including Bing Ads) reaches 63 million searchers not reached by Google.”
- “Bing's search reaches 3 million network sites beyond the Bing search engine itself.”
Cost-Per-Acquisition Advantage
- Bing users are more likely to click on paid ads compared to users on other search engines.
- Bing Ads sees a 12.9% conversion rate lift on average.
- Bing Ads have a 50% lower cost-per-click compared to Google Ads on average.
- Bing Ads deliver a 30% higher ROI for advertisers.
- Bing's contextual ad click-through rate averages around 0.75%.
- Bing Ads' average CPC (cost-per-click) is 37.5% lower than that of Google Ads.
- Bing Ads have a 15%-25% lower CPC (cost-per-click) compared to Google Ads.
- Bing Ads deliver an average CTR (click-through rate) of 3.5%.
- Bing Ads have a lower competition level compared to Google Ads.
- Bing Ads have a conversion rate that is 43.5% lower than Google Ads.
- Bing Ads have a lower average CPC (cost-per-click) compared to Google Ads by 33.5%.
- Bing Ads have an average CTR (click-through rate) of 3.59% for search campaigns.
- Bing Ads provide a lower CPA (cost-per-acquisition) compared to Google Ads by 43.5% on average.
- Bing Ads offer a 20%-30% lower CPC (cost-per-click) compared to Google Ads.
- Bing Ads have a 25% higher CTR (click-through rate) on average compared to Google Ads.
- Bing Ads have a 70% lower CPA (cost-per-acquisition) compared to Google Ads.
Our Interpretation
It seems like Bing Ads is the well-dressed underdog at the digital advertising party. With its lower cost-per-click, higher ROI, and impressive click-through rates, Bing is proving to be a formidable competitor to its more popular counterparts. While some may argue that it has a lower conversion rate than Google Ads, the statistics speak for themselves — Bing Ads are delivering results and making a compelling case for advertisers to pay attention. So, next time you overlook Bing, remember that sometimes the best things come in unexpected packages.
Global Search Engine Market Share
- Bing holds around 3.61% of the global search engine market share.
- Bing has a market share of approximately 10.28% in the United States.
- Bing is the second-largest search engine in the United States, behind Google.
- Bing has a voice search market share of about 33% globally.
- Bing generates over $7.6 billion in annual ad revenue.
- Bing Images account for over 16% of conducted searches.
- Bing has a 22.9% search market share in the UK.
- Bing accounts for about 11% of total US search engine market share on desktop.
- Bing's share of organic searches is around 6.71% globally.
- Bing's unique market share on desktops in the United States is 15.52%.
- Bing serves results in 36 languages worldwide.
- Bing has a market share of approximately 26% in the UK.
- Bing's voice search accuracy averages around 86%.
- Bing has a market share of approximately 3.82% in Germany.
- Bing has a 10.02% market share in France.
- Bing has a 4.72% search market share in Japan.
- Bing accounts for 4% of all online publishers' organic search traffic.
- Bing has a 1.44% search market share in China.
- Bing's search revenue amounted to $7.5 billion in 2020.
- Bing's market share is 14.6% in Australia.
- Bing's share of the US organic search market is around 10.47%.
- Bing has a market share of approximately 3.53% in Brazil.
- Bing has a market share of about 3.74% in India.
- Bing has an ad share of 6% in the US desktop search market.
- Bing's market share is 6.74% in South Africa.
Our Interpretation
Bing may not be the flashiest player in the search engine game, but it certainly holds its own in the vast world of online searches. With a global market share of 3.61%, Bing proves that quality can indeed compete with quantity. Boasting an impressive voice search market share of 33% globally and generating over $7.6 billion in annual ad revenue, Bing is no small player in the advertising game either. And let's not forget Bing Images, accounting for over 16% of conducted searches, proving that a picture is worth a thousand keywords. So, while Google may still be the reigning champ, Bing is clearly carving out its own niche in the digital landscape, one language and country at a time.
Mobile Search Market Share
- Bing Search has a global market share of approximately 2.44% on mobile devices.
- Bing's mobile search market share in the US is 12.6%.
- Bing's mobile search market share in Canada is 2.77%.
Our Interpretation
Despite Bing's valiant efforts, it seems their global market share on mobile devices is as elusive as finding a needle in a haystack, coming in at a modest 2.44%. However, in the US, Bing manages to shine a bit brighter with a respectable 12.6% market share, proving that in the land of the free, some still choose to wander off the beaten Google path. Meanwhile, in the great white north of Canada, Bing's presence is as noticeable as a lone maple leaf in a sea of evergreens, capturing just 2.77% of the mobile search market. Keep searching, Bing, maybe one day the world will 'Bing' at your fingertips!
Partnerships and Alliances
- Bing Ads reach 63 million searchers that Google can't reach.
- Bing powers Yahoo's search engine and also provides search results to AOL.
- Bing powers search results for Siri on Apple devices.
- Microsoft Advertising (including Bing Ads) reaches 63 million searchers not reached by Google.
- Bing's search reaches 3 million network sites beyond the Bing search engine itself.
- Bing Ads reach 5.4 million unique searchers on the Yahoo Bing Network that Google cannot reach.
- Bing Ads reach 197 million unique searchers on the Microsoft Search Network that Google cannot reach.
- Bing Ads cover a reach of 63 million unique searchers not reached by Google.
- Bing Ads offer a wider reach in search partners compared to Google Ads.
- Bing Ads reach 5.9 million unique searchers on the Yahoo Bing Network.
- Bing powers search results on Amazon's smart devices.
- Bing Ads reach over 139 million unique searchers that Google does not reach.
- Bing Ads reach over 59 million searchers not reached by Google.
- Bing powers search results on Verizon Media's properties.
- Bing Ads reach 60 million unique searchers that Google does not reach.
Our Interpretation
In a world dominated by the almighty Google, Bing quietly but confidently carves out its own niche, offering a reach that even the search giant cannot match. With Bing Ads making their mark on various platforms and networks, from Yahoo and AOL to Siri and beyond, Microsoft's search engine plays a pivotal role in connecting with millions of users that Google simply can't reach. With a touch of humor and a dash of seriousness, Bing proves that it may not be the loudest voice in the room, but it certainly knows how to make itself heard in the vast and competitive online landscape.
Search Volume
- Bing processes over 15 billion searches per month.
- Bing Ads have an average CTR (click-through-rate) of around 2.83%.
- Bing's image search processes over 2 billion queries per month.
- Bing receives over 150 million unique searches per month in the UK.
- Bing's video search processes over 4 billion queries per month.
- Bing's search volume in the healthcare sector jumped by 16% in 2020.
- Bing receives over 660 million unique searches per month in Canada.
- Bing's video search queries have increased by 10% year-over-year.
Our Interpretation
In a world where digital dominance reigns supreme, Bing stands tall with its impressive search statistics that make even the geekiest data analyst do a double-take. With over 15 billion searches a month, Bing could practically run a search marathon around the globe. And let's not forget about its image and video search prowess, processing enough queries to make every pixel on the internet blush. The surreal numbers of unique searches in the UK and Canada make one wonder if Bing has struck a deal with Big Ben and the Canadian maple leaf. And as if that weren't enough, Bing's search volume in the healthcare sector saw a growing interest in 2020, proving that even in the chaotic world of algorithms, health always comes first. So, let's raise a virtual toast to Bing, the search engine that's not afraid to dive deep into the digital abyss, because when it comes to search, Bing is king.
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