Google Local Pack statistics show high impact on local businesses.
Highlights
- “Approximately 46% of all Google searches have local intent.”
- “Local searches result in 50% of mobile visitors visiting stores within one day.”
- “28% of searches for something nearby result in a purchase.”
- “Google Local Pack appears in the top spot for 93% of searches with local intent.”
- “64% of local customers use Google and other search engines as the main way to find local businesses.”
- “Online reviews impact 67.7% of survey respondents' purchasing decisions.”
- “Businesses with complete Google My Business profiles are 2.7 times more likely to be considered reputable.”
- “82% of smartphone shoppers conduct 'near me' searches.”
- “Businesses with photos in their listings receive 42% more requests for directions on Google Maps.”
- “78% of local mobile searches result in offline purchases.”
- “Google Local Pack results have an average Click-Through Rate of 33%.”
- “70% of consumers will leave a review for a business if asked.”
- “The most trustworthy business information online is a Google My Business listing.”
- “Businesses in the Local Pack get 44% of clicks.”
- “78% of local mobile searches result in an offline purchase.”
Google Local Pack Performance
- Google Local Pack appears in the top spot for 93% of searches with local intent.
- Google Local Pack results have an average Click-Through Rate of 33%.
- Businesses in the Local Pack get 44% of clicks.
- Businesses that show up in the Local Pack can expect their websites to get an average of 57% of all clicks.
- Google Local Pack drives 33% of traffic to retailer websites.
- Google Local Pack has a click-through rate of 44.64% on desktop searches.
- The click-through rate for Google Local Pack on mobile is over 44%.
- The top 3 ranking factors for Google Local Pack are Google My Business signals, link signals, and review signals.
Our Interpretation
In a world where Google Local Pack reigns supreme, with a whopping 93% dominance in the realm of local intent searches, businesses must vie for a spot in this digital spotlight that commands a 33% click-through rate and claims a lion's share of 44% clicks. With an average of 57% of all clicks going to websites featured in the Local Pack, it's clear that this pack is not to be ignored. Whether browsing on desktop or mobile, users are apparently enamored, with click-through rates soaring above 44%. As businesses strategize to secure their place in this coveted pack, the top 3 ranking factors of Google My Business signals, link signals, and review signals become the Holy Grail for digital success in the cutthroat world of online visibility.
Google My Business Optimization
- Businesses with complete Google My Business profiles are 2.7 times more likely to be considered reputable.
- Businesses with photos in their listings receive 42% more requests for directions on Google Maps.
- The most trustworthy business information online is a Google My Business listing.
- Businesses with a complete Google My Business listing are 70% more likely to attract location visits.
- Businesses verified on Google My Business are twice as likely to be considered reputable by users.
- 93% of local businesses choose to register their business with Google My Business.
- 37% of consumers are more likely to purchase from a business that has claimed its listing on Google My Business.
Our Interpretation
In the digital age, the path to a reputable and successful business seems to be paved with Google My Business listings. Through the lens of statistics, it becomes abundantly clear that a complete and verified profile on this platform is the key to unlocking a world of opportunities. From the undeniable allure of directions-seeking photos to the trustworthiness bestowed upon those with a Google My Business seal of approval, it's no wonder that the vast majority of local businesses are eager to be part of this virtual directory. So, to claim your place in the digital limelight and attract customers to your door, it seems there's only one question to ask: Hey Google, where do I sign up?
Local Business Interaction
- 80% of local searches convert, either online or offline.
Our Interpretation
With a whopping 80% conversion rate for local searches, it seems the internet is not just a black hole of memes and cat videos after all. Whether you're searching for a nearby coffee shop or a top-rated mechanic, chances are you'll end up making a decision, whether it's clicking 'order now' or physically driving to the store. This statistic proves that the digital age has truly blurred the lines between online and offline realms, turning every search into a potential real-world action. So next time you google 'best tacos near me,' remember that decision could lead to some seriously satisfying consequences.
Local Search Impact and Mobile Visitors
- Approximately 46% of all Google searches have local intent.
- Local searches result in 50% of mobile visitors visiting stores within one day.
- 28% of searches for something nearby result in a purchase.
- 64% of local customers use Google and other search engines as the main way to find local businesses.
- 82% of smartphone shoppers conduct 'near me' searches.
- 78% of local mobile searches result in offline purchases.
- 78% of local mobile searches result in an offline purchase.
- Local searches lead 50% of mobile users to visit stores within one day.
- Local businesses with websites get 35% more clicks to their website from Google search.
- 86% of people look up the location of a business on Google Maps.
- 82% of smartphone shoppers do “near me” searches before deciding to visit a store.
- Listings with photos get 42% more requests for driving directions to their location.
- Search queries that contain “near me” or “close by” have grown by more than 900% over two years.
- Local businesses with websites land 35% more clicks from Google search results.
- Local searches lead 50% of mobile users to visit a store within a day.
- 82% of mobile shoppers use a search engine when looking for a local business.
- 76% of people who conduct a local search on their smartphone visit a business within 24 hours.
- 30% of mobile searches are related to location.
- 86% of people look up the location of a business on Google Maps.
Our Interpretation
In a world where local is the new black, Google's Local Pack statistics paint a clear picture: the digital realm is now the stepping stone to brick-and-mortar success. From the 46% of searches with local intent to the 78% of mobile searches leading to offline purchases, it's evident that the power of proximity reigns supreme in the realm of consumer decision-making. So, if you're a local business looking to catch the eye of the ever-searching public, make sure your online presence is as sharp as your in-store displays—because in this game of 'near me' searches and map-hopping explorations, visibility is key, and Google is the gatekeeper to the real-world treasure trove.
Online Reviews Influence on Consumer Behavior
- Online reviews impact 67.7% of survey respondents' purchasing decisions.
- 70% of consumers will leave a review for a business if asked.
- 68% of consumers say positive reviews make them trust a local business more.
- Online reviews make up 15.44% of how Google decides to rank a local business.
- 60% of consumers say negative reviews turned them away from a business.
- Getting 5-star reviews can increase conversion rates by up to 270%.
- Businesses that respond to reviews are 1.7 times more trustworthy than businesses that don't respond.
Our Interpretation
In today's digital age, online reviews wield more power than a toddler with a spoonful of ice cream. With over two-thirds of consumers swayed by virtual feedback, businesses better be on their A-game. It's no joke - asking for a review could make or break your reputation, with positive testimonials acting as the trusty sidekick to your local business cape. Google, the almighty gatekeeper of search results, raises its eyebrow at reviews, giving them a healthy slice of the ranking pie. And let's not forget the impact of a negative review - it's like a fluorescent closed sign blinking over your establishment. So, dear businesses, handle those reviews with care, respond like a Shakespearean actor in a soliloquy, and watch those stars align for your conversion rates. Trustworthy businesses may just find themselves in Google's good graces, basking in the glow of five shiny stars.
Online Searches and Local Business Interaction
- 82% of local searchers follow up offline either via an in-store visit, a phone call, or a purchase.
- 93% of online experiences begin with a search engine.
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
Our Interpretation
Forget six degrees of separation, in the digital age, it seems we are just one search engine away from making real-world connections. With 93% of online experiences starting with a search, it's clear that our fingertips hold the power to shape our consumer behaviors. From mobile-friendly sites being the modern-day charm that lures us in (61% more likely to engage, no less), to a staggering 82% then taking the plunge into the physical realm with an in-person visit or call, the local search ecosystem is alive and kicking. So, let's raise a metaphorical toast to the internet, the ultimate matchmaker in this dance between the virtual and tangible worlds.
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