Key Insights: Keyword Search statistics Revealed in Latest SEO Report
Highlights
- “71% of users click on organic search results”
- “93% of online experiences begin with a search engine”
- “50% of search queries are four words or longer”
- “75% of users never scroll past the first page of search results”
- “70-80% of users ignore paid search results, choosing to only click on organic listings”
- “Voice searches make up 20% of all searches on Google mobile app”
- “80% of users ignore paid ads in search results”
- “Mobile searches drive over 27.8 billion more queries than desktop searches”
- “60% of smartphone users have contacted a business directly using search results”
- “46% of all Google searches are seeking local information”
- “The average page in the first Google search results has 1,890 words”
- “50% of search queries are four words or longer”
- “55% of all web traffic comes from organic search”
- “71% of B2B researchers start their research with a generic search”
- “88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours”
B2B Research Behavior
- 71% of B2B researchers start their research with a generic search
- 89% of B2B researchers use the internet during the B2B research process
- 72% of marketers say content creation is the most effective SEO tactic
- 68% of marketers expect to spend more on content creation in the coming year
- 89% of B2B researchers use the internet during the B2B research process
Our Interpretation
In a digital world where information is just a click away, it's no surprise that B2B researchers are turning to generic searches to kickstart their quest for knowledge. With a whopping 89% using the internet as their trusty companion throughout the research journey, it's clear that the digital realm reigns supreme in the world of B2B. Marketers, take heed: content is king, with 72% dubbing it the most potent SEO weapon in their arsenal. Brace yourselves as 68% of these savvy marketers gear up to launch a content creation frenzy in the coming year. With the digital landscape evolving at lightning speed, it's clear that those not riding the content creation wave risk being left in the virtual dust.
Ecommerce Traffic Sources
- Mobile searches drive over 27.8 billion more queries than desktop searches
- 43% of e-commerce traffic comes from organic Google searches
- 28% of searches for something nearby result in a purchase
- 78% of location-based mobile searches result in an offline purchase
- 28% of searches for something nearby result in a purchase
- 43% of ecommerce traffic comes from Google search
Our Interpretation
In a world where thumb-scrolling reigns supreme, the numbers don't lie: mobile searches are truly the Beyoncé of the search engine world, racking up over 27.8 billion more queries than their outdated desktop counterparts. But let's not forget the almighty Google, with its organic search prowess driving a whopping 43% of e-commerce traffic. And don't underestimate the power of local intent – with nearly 1 in 3 searches for something nearby resulting in a purchase, it's clear that convenience is the key to consumers' hearts. So, whether you're a digital marketer or a brick-and-mortar enthusiast, paying attention to these search stats is not just wise – it's essential.
SERP Behavior
- 75% of users never scroll past the first page of search results
Our Interpretation
In the competitive landscape of online search, the harsh reality is that three out of four users have the attention span of a goldfish when it comes to scrolling through search results. In a digital world where information overload is the norm and time is a precious commodity, securing a spot on the first page is crucial for businesses aiming to be noticed. So, if you're not reeling them in with your SEO game from the get-go, you might as well be fishing in an empty pond.
Search Engine Results Page (SERP) Behavior
- 75% of users never scroll past the first page of search results
- 80% of users ignore paid ads in search results
- 55% of all web traffic comes from organic search
- 70% of marketers see SEO as more effective than PPC
- The average CTR (click-through rate) for the top organic result in Google is 31.7%
- Websites on the first Google search results page have an average of 1800 words on their pages
- 70% of marketers see SEO as more effective than PPC
- 64% of marketers actively invest time in search engine optimization
- Google accounts for over 79% of all global desktop search traffic
- Websites with a blog tend to have 434% more indexed pages
- A website with a blog typically has 434% more pages indexed by search engines
- 70-80% of search engine users focus only on organic results and ignore paid listings
- 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority
- 75% of users never scroll past the first page of search results
- 72% of marketers consider relevance to be the most critical ranking factor
- The first five organic search results account for about 67.60% of all clicks
- 70% of marketers see SEO as more effective than PPC
- Organic search drives 51% of all website traffic
- The average Google first page result contains 1,447 words
- 93% of all online experiences start with a search engine
- 61% of marketers say improving SEO and growing organic presence is their top inbound marketing priority
- 82% of marketers see positive results from their SEO efforts
- 61% of marketers say improving SEO and growing organic presence is their top inbound marketing priority
Our Interpretation
In today's digital landscape, the reign of the first page of search results is akin to winning a gold medal in the Olympics - with 75% of users never venturing beyond its illustrious borders. Paid ads may clamor for attention, but a whopping 80% of users blissfully ignore their siren call. The elusive art of SEO emerges as the hero of the story, with 70% of marketers considering it more effective than its flashy counterpart PPC. As websites jockey for prime real estate on the digital shelves, the battle cry for organic search grows louder, driving 55% of all web traffic. With the average Google user preferring a literary experience of 1,447 words on the first page, it's clear that in this SEO-driven world, content is king and the kingdom is ruled by relevance and clicks - all while acknowledging that a blog may be the secret weapon to climbing up the SEO ranks.
Search Query Length
- 50% of search queries are four words or longer
- 50% of search queries are four words or longer
- 50% of search queries are four words or longer
- Long-tail keywords account for 70% of all web searches
- 50% of search queries are four words or longer
- Long-tail keywords make up 70% of all web searches
- 50% of search queries are 4 words or longer
- 50% of searches are four words or longer
- 50% of all searches are four words or longer
Our Interpretation
In a world where brevity is a lost art form, it seems that the digital landscape is embracing the beauty of verbosity. With 50% of search queries extending to four words or more, it appears that internet users are no longer satisfied with mere snippets of information. Long-tail keywords reign supreme, commanding a whopping 70% of all online searches. So, next time you craft a search query, remember to channel your inner wordsmith and let your thoughts flow freely into the virtual abyss of the web - for in the realm of search, it seems that the longer, the better.
User Behavior on Organic Search Results
- 71% of users click on organic search results
- 93% of online experiences begin with a search engine
- 70-80% of users ignore paid search results, choosing to only click on organic listings
- Voice searches make up 20% of all searches on Google mobile app
- 60% of smartphone users have contacted a business directly using search results
- 46% of all Google searches are seeking local information
- The average page in the first Google search results has 1,890 words
- 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours
- Searches related to best have grown by 80% in the past two years
- More than 50% of Google searches result in zero clicks
Our Interpretation
In a world where the digital landscape is as vast as the ocean, the power of organic search reigns supreme. With a whopping 71% of users clicking on organic search results and 93% of online experiences beginning with a search engine, it's clear that the virtual journey of most consumers starts with a simple query. Despite the allure of paid search results, 70-80% of users choose the organic path, proving that authenticity still holds sway in the chaotic realm of online advertising. And let's not forget the rise of voice searches, accounting for 20% of all Google mobile app queries, signaling a shift towards a more conversational interaction with technology. As the digital landscape continues to evolve, one thing remains certain: in the quest for online visibility, the crown of the search engine results page is a coveted prize, with the top three spots capturing a lion's share of user attention. So, in the words of the wise digital marketer, Optimize or be lost in the abyss of cyberspace.
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