Pinterest Search statistics: 33% More Referral Traffic Than Facebook

Highlights

  • Pinterest drives 33% more referral traffic than Facebook.

Reach percentage

  • Pinterest ads can reach 75% of US households.

Our Interpretation

In a world where attention is the ultimate currency, Pinterest ads have positioned themselves as the high rollers of the advertising game, with the ability to infiltrate the majority of American households like a well-dressed dinner guest at a cocktail party. With 75% coverage across US households, Pinterest isn't just serving up inspiration for DIY projects and dream vacations; it's also dishing out targeted advertising opportunities with a side of guaranteed eyeballs. So, whether you're looking to spark joy with a clever marketing campaign or simply spruce up your ad strategy, consider Pinterest your invite to the party where everyone shows up.

Referral traffic

  • Pinterest drives 33% more referral traffic than Facebook.

Our Interpretation

Move over, Facebook—there's a new traffic cop in town, and it's wearing a cozy, crafty sweater. With Pinterest strutting its stuff and driving a whopping 33% more referral traffic than the social media giant, it's clear that pinning and pondering pretty things can lead to some serious clicks and clients. So, if you want your content to go viral faster than a DIY slime recipe, hop aboard the Pinterest train and let your creativity run wild!

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