Small Business Digital Marketing Statistics: 36% Lack Website Presence
Highlights
- “36% of small businesses do not have a website,”
1 Small businesses without websites
- 36% of small businesses do not have a website,
Our Interpretation
In a world where even dogs have Instagram accounts, it's mind-boggling to think that 36% of small businesses still don't have a website. It's as if they're leaving money on the virtual table, standing idly by while their competitors snatch up online customers like kids in a candy store. In this digital age, having a website isn't just a nice-to-have, it's a must-have for businesses looking to thrive and survive. So to those 36% of small businesses without a website, we say: get with the times, or risk getting left behind in the dust of cyberspace.
2 Small businesses utilizing email marketing
- 40% of small businesses say that email marketing is the most effective marketing channel for revenue generation,
- 63% of small businesses use email marketing to connect with customers,
Our Interpretation
In a sea of marketing strategies, email marketing emerges as the small business champion, wielding its power to generate revenue and nurture customer connections. With 40% of small businesses recognizing its effectiveness in boosting their bottom line and a majority of 63% utilizing this digital tool to engage with their audience, it's clear that in the realm of digital marketing, the inbox remains the precious real estate for savvy entrepreneurs looking to make a lasting impact and secure their place in the hearts and minds of consumers. Email may be old-school, but its ROI speaks volumes in a world inundated with flashy trends and fleeting algorithms.
3 Small businesses using social media
- 48% of small businesses use social media to engage with customers,
Our Interpretation
In the ever-evolving world of small business marketing, it seems that social media has become the go-to cocktail party for engaging with customers. With nearly half of small businesses donning their digital party hats to mingle online, it's clear that the virtual chitchat is more than just idle banter. In an age where likes and retweets can make or break a business, embracing social media isn't just a trend—it's a survival tactic. So, strap on your dancing shoes, brush up on your emoji game, and get ready to boogie in the digital spotlight. The customers are waiting, and they're expecting more than just a handshake—they want a digital high-five.
Sources
